More Than WE Know

This week I’ve been discussing the various symptoms of Entrepreneurial Spring Fever - an illness that runs rampant this time of year as thousands of previously satisfied entrepreneurs start to feel vaguely dissatisfied with their businesses and their lives.

So far I’ve discussed restlessness, lack of focus and impatience - all slightly uncomfortable symptoms that with proper care and treatment can actually help you improve your business and life satisfaction.  

However, today’s symptom - comparisonitis is much more troubling.

When plagued with this symptom which involves comparing your business, your life and your self unfavorably with others  - many Women Entrepreneurs find themselves disheartened and discouraged.  

Suddenly it seems that everyone else is having more success, making more money, creating better balance and influencing more people.

With this perspective, it is hard not to slide into feeling dissatisfied, disappointed and discouraged.

When this starts to happen, it’s important to remember that dissatisfaction with the status quo is a key motivator to creating change.

All of those great plans you’ve made won’t get done, if you don’t feel enough dissatisfaction with the way things are today.

Change is hard, even when it is for the better.

In order to have the energy and discipline to follow through on your plans and create the business and the life that you imagine, you have to first be dissatisfied with the life you already have.

So, instead of allowing your comparisons with others to discourage you - use them to encourage you.

Consider the idea that “if they can do it - so can you!”

 You wouldn’t have come as far as you have if you weren’t intelligent, creative and resourceful.

You might not have all the skills you need - but you can either learn what you need to know or find someone else to compensate for what you lack.

Those people with whom you are comparing yourself,  have their own shortcomings that they are dealing with - perhaps even some of the same challenges that you are facing. They found ways to get around their challenges - and so can you.

So now, when you see a successful person who seems to be living the life of your dreams - don’t kick yourself for not having achieved all of their success - instead open your eyes to see what you can learn from them, apply the lessons to your own situation and achieve your own dreams.

What people or situations do you compare yourself with?

How do you avoid feeling discouraged by the accomplishments of others?

What encourages you?

photo credit: MegElizabeth

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If you’ve already felt yourself coming down with the first two symptoms of Spring Fever: Restlessness and Lack of Focus, it’s likely that the third symptom: Impatience is not far behind.

Ironically, the treatments I advised for Lack of Focus - “give in to your daydreaming”, might even make this symptom worse!

The more you imagine the way your business and your life could be - the more impatient you can become for it to happen. 

You want what you want - and you want it Now!!

This can be frustrating and irritating.  But it is actually a good sign.

Like a fever spiking and finally breaking when you have the flu - impatience is a sign that you are done dreaming - and are ready for action!!

Without impatience - you might spend forever living in your beautiful technicolor fantasies of the life you will have Someday.

But with impatience - you find the energy and the motivation to make that Someday come Sooner.

So - how do you channel the nervous energy that comes with impatience?

A byproduct of all that daydreaming you’ve been doing is that you’ve been building up your creative muscle. Now’s the time to flex that strength by channeling your creativity into constructive action.

1. Imagine that you have achieved the life you dream of - successful business, balanced homelife, whatever it means to you.  Now imagine you are being interviewed by a talk show host (Oprah? Larry King?)  and they ask you - “How exactly did you achieve this success?”  Imagine your answer and listen to what you have to say.
2. Now imagine that they ask you, “What advice do you have for other women entrepreneurs who want to achieve the same success you have?”  Again, imagine your answer and listen to what you have to say.
3. And then, they ask you “What’s next for you? Where do you go from here?” This is an interesting question - because you’ve already achieved your success - but you might be surprised to find out what comes out of your imaginary mouth - even more success than you’ve already imagined!! 

I could have just said take your dreams, turn them into goals and come up with an action plan.  But that’s a routine task for New Year’s Day. 

This is Spring when imagination, creativity and zeal rule the day.  We need to keep those creative juices flowing to keep the enthusiasm high.

And once you’ve done this exercise (and the imaginary audience has given you an imaginary round of applause!!) you will be left with:

• an action plan of how to achieve your goal
• cautionary advice of what to avoid or what to remember to do
• an even bigger and more exciting future goal to keep you motivated for achieving the next level of success

You’ll be ready to channel your creativity and energy into action.  So, welcome that Springtime impatience and use it to hurry your success along its way!! 

In yesterday’s post I touched on some of the symptoms of Spring Fever.

The first symptom was Restlessness and the second one was……hmmm?…..sorry, my mind wandered…. where was I?…oh yeah - Lack of Focus.

Spring Fever brings a disturbing inability to focus on the tasks in front of you.  You start working and then all of a sudden your mind starts to wander.

You think about what you were doing last night, what you will be doing tonight…. You remember the knitting project you started a year ago and try to remember where you put it….. You consider taking up the piano…… You wonder what your living room would look like if you painted the walls sky blue….. or what it would be like to move to an island with a stack of books and eat nothing but bananas and coconuts……

….and then you realize that 15 minutes have passed and you’ve gotten nothing done.

Before you know it your work day is gone and you really aren’t sure what you’ve accomplished.

So, what is a woman entrepreneur to do when plagued with an inability to focus?

Similar to my advice from yesterday - I say to give in to this symptom!!

Spring is a creative, optimistic time. It’s a time when the juices are flowing - the sap is running in the trees and the blood is stirring in your veins. While January may be the time when we set goals - Spring is the time when we dream dreams!!

So when you seem to be having trouble focusing on the task at hand - stop trying to force yourself - you’ll be miserable and the results will be disappointing.

Instead, realize that your creative self is trying to speak to you.    Instead of trying to silence those impulses - turn your focus fully on your daydreams and ask yourself - What do I want to do? Who do I want to be? What am I building with my business? How big and grand and glorious and amazing can it become?

Springtime daydreaming is different than the lazy dreams of summer. It can get you excited and restless - anxious to take on the world.  Channel that energy by keeping your body busy while your mind roams free.  You’ll be able to tap into your creativity for a longer period of time, and will be amazed at what you think of!!

• take a walk outside - the rythmic movement will free your mind to wander and the exercise will increase your energy
• engage in a repetitive task - knitting, crocheting, cooking, even housework - anything that keeps your hands busy while your mind runs free will help you sustain the moment

If you prefer quiet contemplation, try these approaches to tap into your creativity:

• Free-write in a journal. Now isn’t the time to worry about punctuation and grammar. Just let your thoughts flow.
• Create a collage.  Cut out pictures and words from magazines, old photos, postcards, advertisements, or fabric. Add illustrations, stencils, and paint. Create a visual representation of what you and your business are becoming.
• Listen to music. Follow your impulses - something loud and fast with a strong beat, something playful and jazzy, something soothing or haunting.  Let the music overtake you. What do you see, feel, imagine?
• Take a bath.  Add your favorite oil or bubbles. Light a few candles.  Close your eyes and see your life as it could be.

Don’t worry if none of this feels productive.  

If you actually give yourself some time to set aside your “to do” list and focus instead on your desires - you’ll be amazed at the things you think and the places your mind with take you. 

In fact, you may even find it’s the most productive time you spend all year long!!   

photo credit: Lin Pernille Photography

It’s official. Spring is here.

And what’s the most common ailment among entrepreneurs?

Spring Fever!!

Spring Fever doesn’t cause sniffles and sneezes, but without awareness and treatment, it can still cause you to fall behind in your business.

Symptoms include:

• Restlessness
• Lack of Focus
• Impatience
• Comparison-itis
• Boredom

Over the next few days I’ll discuss theses symptoms in more detail as well as a few suggestions for treatment.

The first most common symptom is restlessness.

You’ve been cooped up in the house, office or store all winter and suddenly you find yourself longing to be outside.  The weather is warming up, flowers are starting to bloom and you have trouble sitting at your  desk and doing your work. 

Treatment:

Give in!!

If it’s a nice day - give in to your feelings and take your work outside!

• If you have a laptop - go to a sidewalk cafe or coffee shop. 
• If you usually meet clients in your home or office, get out and meet them in a park or restaurant.
• If you can’t get out of your office or studio:
  • open your windows as much as possible
  • take a walk before or after work
  • run errands during the warmest, sunniest part of the day
  • bring the outdoors in by filling your office with flowers

Not only is this the most common symptom of Spring Fever - it is also the least serious and easiest to treat. 

In my next few posts I’ll discuss some of the more dangerous symptoms, but if restlessness is your main concern - smell two flowers - and email me in the morning.

photo credit: my3sons_nh

Recently I’ve been discussing NaturallyCurly.com. I’m fascinated with this business because it is such a great example to demonstrate the power of having a narrow market niche.

Rather than seeing their narrow niche - hair products for people with curly hair - as a limitation - the owners have chosen to view the specificity of their niche as a strength.

For example, enter the keywords “hair care” into google and NaturallyCurly.com isn’t anywhere in the first 100 entries.  (And who knows how much further down the list they are? I wouldn’t bother to look and neither would any potential customers)

But enter the keywords “curly hair care products” or  even “curly hair care” and they are Number One on Google for both!

By definining their niche narrowly and focusing exclusively on a target market, NaturallyCurly.com has been able to stand out in a crowd.  They would be (and still are) lost in a sea of generic hair care - but they’re beginning to get status in the area of curly hair.

How are they doing it?

1. Exhibiting their expertise.

Michelle and Gretchen can’t be experts on everything about hair care - but they can become experts over a smaller topic - the care of curly hair.

• They both have the advantage of actually having curly hair and from there they’ve accumulated a wealth of information on the frustrations, challenges, opportunities and nuances of having curly hair. 
• They know which products work and which don’t.
• They know which external factors affect curly hair and what can be done about it.
• They know which salons cater to curly hair and which haven’t got a clue. 

In other words, by keeping their area of focus relatively narrow, they can dig deep and become true experts.

2. Building Community.

Michelle and Gretchen could have created a generic site that simply lists hair care products for sale. But they realized that their target market was largely women (women make most of this type of purchase even for men and children).

They knew that women don’t necessarily shop for efficiency. Women like to browse. They like to comparison shop. They like to discuss their potential purchases. They like to share their success tips and vent their frustrations.

So, Michelle and Gretchen created a community forum for women to discuss their hair. They solicited salon reviews from readers who had good (or not so good) experiences with local salons. They write articles about the trials and tribulations of having curly hair - dating, self-esteem, images in the media, etc. 

They give their customers a reason to visit their site, even when they don’t have anything they need to buy. 

This keeps them top of mind with their customers. It ensures repeat sales and enables them to take advantage of advertising revenue.  Other retailers want to advertise to the community they have built.

3. Developing Customer Loyalty.

Michelle and Gretchen stand by their products. They have a reasonable return policy which they explain upfront.  They have a customer service support line. They have feedback forums. 

They realize that their main profit will come in repeat sales and word of mouth referrals. Therefore they focus on developing and maintaining a long-term relationship with their customers for repeat business - not on a single, quick sale.

What about you and your business? How can you incorporate some of these ideas into your marketing strategy?

photo credit: mbtrama