More Than WE Know

What separates successful Women Entrepreneurs from struggling ones? 

One common trait I’ve noticed is their focus on perfection. 

Or, I should say, their lack of focus on perfection.

That’s right, successful Women Entrepreneurs move forward with their ideas and plans without waiting until they have everything perfect.  They know that there will never be the perfect time, the perfect copy, the perfect idea.  They move forward with what they have and trust that it will be good enough.

Struggling Women Entrepreneurs focus instead on getting everything right. They don’t move ahead with step B until they have step A completely right. 

They’re forever considering one more version of their logo, one more design of their website, one more color for their business cards, one more rewrite of their press release and one more rehearsal of their speech.  They care so much about getting it right, that they are afraid to get any part wrong. 

This focus on perfection - keeps them from moving forward.

An interesting thing to me is that I see this much more in Women Entrepreneurs than in our male counterparts.  Men seem more naturally inclined to move forward with what they have and to trust that it will be good enough. And what doesn’t work - they figure they can fix.

Consider for a moment the ingenuity of this plan - by moving your product or service to the marketplace - you get instant feedback!

Even failure or a low response is valuable feedback!

You could labor for days, weeks, months (years?) trying to perfect your business before bringing it to the world - but the problem is that it would still only be your version of perfection - not your customers!! 

Remember - It’s your customer’s  perception of your business that matters!

Give them a good product, get their reactions and then nimbly respond to their feedback. Jointly you will develop a product or service that meets their needs in a much more rapid time.

And that will be just perfect!

How does a desire for perfection hold you back in your business? What are you holding back on right now that is probably good enough to share with the world? Do you agree or disagree that this is more of a problem for women than men? 

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