More Than WE Know

Yesterday I told you about Scott Ginsberg, that guy with the nametag, and his great new book Make a Name for Yourself.

I also told you that I was going to ponder how his extroverted behaviors could be helpful to introverted entrepreneurs.   While none of us wants to wear a nametag 24×7, the idea of being more approachable is appealing.

As I’ve mentioned previously, being introverted is different than being shy, although a person can be both.  Being introverted is a physical trait that leaves you feeling drained after encounters with other people.  This causes many introverts to avoid excessive interaction with others. 

But, I’ve also written that introverts can still be effective networkers by learning to pace their interactions. In other words, while we may not feel comfortable wearing a nametag 24 hours a day, 7 days a week, everywhere we go,we might be comfortable wearing one 1 hour a day, 3 days a week at networking events.  

The key is to set limits that you can live with and then to implement some of the concepts that Scott has put into practice.

Scott’s nametag works because it is an ice-breaker. It makes him more approachable because it gives people a way to start a conversation with him. 

Almost 50% of all people report feeling shy with new people or new situations.  Therefore many people are grateful for Scott’s nametag. It gives them a way to make a joke, say hi, or start a conversation; which Scott then keeps going based on his friendly personality.

So, what are some other ways to get similar results without wearing a nametag?

• smile; it sounds simple but it’s something we often forget to do when we are pre-occupied with our thoughts
• make eye-contact; this is especially effective when something amusing happens – sharing a private joke with someone can be a great connector
• say hello; again, simple but often overlooked
• wear something eye-catching; a hat, brooch, flower, bracelet, t-shirt, ribbon, etc. that gives people an opportunity to initiate a conversation
• carry an interesting book or magazine;  others may start a conversation with you based on what you’re reading
• push a baby-stroller;  a great way to connect with other moms  
• walk your dog;   dogs are natural networkers; they can make the connection and you can follow up on the conversation

So, here’s the simple 3 step plan to being more approachable:

step 1 is to determine which of the ideas on the list feel comfortable to you

step 2 is to determine when you will use them:

• at a networking event
• at the office
• on the playground, soccer field, PTA meeting, or walk around the neighborhood
• while running errands

step 3 is give it a try!

Remember, you can always put boundaries around your availability. 

You don’t have to be approachable 24 x 7 – but it’s nice to know that when you want to be, you can!

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