More Than WE Know

Seth Godin has written a powerful little book about the wisdom of quitting. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)He claims that the difference between successful people and unsuccessful people is that successful people know what to quit and when.

Many activities such as starting a new business can seem exciting at first.  There is visible progress, and a lot to learn – it can be stimulating and engaging. But before too long the progress starts to wane and the struggle starts to increase.

It’s at this point that many people grow discouraged and give up.  

Godin reframes this dip in enthusiasm by pointing out that it is a barrier of entry for your competitors as well as for you.  If you can push through this rough patch and continue to gain momentum and market share, you can eventually become the best in the world, or at least the best in the corner of your world you are trying to conquer.

Godin also makes the important distinction between a dip and a dead-end.  Knowing which is which, and as soon as possible, can mean the difference between success and failure.  

Godin’s little book is packed with more insight than many much longer business volumes. You will find yourself reading and re-reading it, feeling at times exhilarated, frustrated, discouraged and inspired.

In the end, you’ll have a much keener insight into your own business activities – those that should be working and those that never will.  And you’ll never look at quitting in quite the same way again.       

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