More Than WE Know

I received a lot of good feedback on the recent series of profiles of Women Entrepreneurs. I also got a few questions, such as this one:

Liz,

Why are all of your interviews with retailers? I’m a Virtual Assistant so I really couldn’t relate to articles about selling merchandise. I would be interested in hearing about other women with service based businesses like mine.

D.B.

It’s a good question - and here is my response.

D.B.

Thanks for bringing up your concerns. I chose to focus on retailers during the holiday season because I thought it would be an interesting tie to the holidays. But I never intended to exclude service businesses.

I will be running interviews in the future that profile women entrepreneurs who run service-based businesses, such as coaches, marketing professionals, web designers, virtual assistants and others.

I also want to underscore the importance of learning from all types of businesses. WE shouldn’t limit ourselves to looking at businesses that are similar to our own.

WE can learn from all sorts of businesses. For example, there’s a lot to be learned about branding from Harley Davidson, about customer service from Nordstrom’s, and about viral marketing from “I CAN HAS CHEEZBURGER?”.

None of these may be the same businesses that you or I are in, but there are lessons to be taken from their successes and shortcomings.

So, when you read the interviews, look at the underlying themes of how these women were able to get their ideas, take the first steps, convince others of their dreams, raise funding, market their businesses and sell their products. There are lessons there for any entrepreneur, retailer or service professional, wanting to improve their own business.

And look for additional interviews of Women Entrepreneurs every Friday in More Than WE Know. I promise there will be Women Entrepreneurs who have both retail and service businesses.

Regards,

Liz

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If you have a business you would like to have profiled on More Than WE Know, please contact me at Liz(at)morethanweknow(dot)com.

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