More Than WE Know

Recently Shama Hyder looked into her crystal ball and made her top 3 marketing predictions for 2008. In sum, she is predicting the increased need for small businesses to have both an online and an offline presence.

I couldn’t agree more with her predictions. I believe all businesses should have a strategy for marketing their products and services in both an online and an offline arena. Ideally each aspect of your strategy should complement the other.
This does not need to be as intimidating or as expensive as it sounds.

There are several relatively simple, low-budget ways to develop a stronger online presence.

1) Write a blog that is associated with a topic related to your business. This can be as simple as creating top ten lists or writing a tip of the day. It doesn’t have to be intimidating - just start building a relationship with your customer and give them a reason to keep coming back to you. (hint: set up a free blog in 5 minutes at www.wordpress.com)

2) Post in forums related to your business. The key is to find forums in which your potential customers hang out. Offer advice and ask questions. Don’t hardsell. If they like you, they will link back to your website for more info. (hint: search google for forums and a word related to your business)

3) Create a linkedin profile. Ask questions and answer questions. Use the opportunity to network with potential customers and referral partners. Again, no hard selling.

Marketing on the internet is inexpensive, effective and fun. Don’t let this powerful phenomenon pass you by because you are intimidated or don’t see the value.

Start thinking now about your internet strategy for 2008.

And if you have questions about what an online presence can do for your business let me know in the comments below or by sending an email to liz (at) morethanweknow (dot) com.

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