More Than WE Know

A little over  a week ago, I was offered an unexpected opportunity - to co-host a blog for B5media called Business and Blogging.  It’s an existing blog that’s been without an author for 4 months.   The blog focuses on the use of blogs in large and small businesses and is a good fit with my background, education and interest.

This offer was unexpected. I had actually contacted them about including MoreThanWEKnow in their media channel. But they had recently launched a blog on women in business and thought there would be too much overlap.  After some email exchanges, they ended up offering me this opportunity instead.

Many of us worry about how to handle unexpected crises in our business - illness, family problems, loss of customers.  Some of us even plan for business continuation during challenging times.

But how many of us remember to plan for unexpected opportunity-  a big order, an abundance of clients, a new market?

In my special report, 7 Steps to Sustainable Success, I point out that the best way to prepare for a crisis or an opportunity is to have a well-thought out plan.  A plan helps you to quickly assess the risks, options and trade-offs involved in handling a crisis or an opportunity.  It helps you handle either one with the least amount of disruption in achieving your goals.

In my case, I had recently mapped out a plan to write two e-books in the first half of the year, so that I could put together some training classes on the topics in the second half of the year.

In looking at the opportunity to co-host Business and Blogging, I knew I would have to put those e-book plans on hold.  I already work a full-time corporate job, provide coaching to women business clients, write this blog and attend school.  Adding another blog to the mix would be the most I could handle.

In deciding whether to take this position, I had to ask myself questions about what my ultimate goal was - the goal of my goal, if you will.

If my real goal was to write an e-book - then taking this job would be pointless. It would prevent me from making progress on that goal any time soon.

However if the real goal of writing the e-book, was to gain additional visibility for this blog and for my expertise as a small business development specialist - then writing the new blog could help to further that goal as well.

My goal’s goal, my true end-goal,  could still be met. 

What I had thought was my goal - the e-book,  was really just a step, a how-to, if you will.  By knowing what the goal of my goal was, I was able to see that accepting the offer to co-author Business and Blogging was the right opportunity to take.

So by now, you’ve guessed my decision - I did accept the position as co-host of Business and Blogging.  One of the topics we will be discussing indepth is the use of blogs as a low-cost, high-return marketing tool for small businesses. 

If you are not already blogging, you may want to  consider creating a blog to help gain visiblity for your business. And if you are already blogging, you may want to learn how to make it a more effective online marketing tool.

So, please stop by and see me sometime. Don’t forget to say hi!

 What’s the goal of your goal? Do you know? If not, how do you know you’ll get the result you want? If you do know, are there any other ways to achieve that end-goal?

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