More Than WE Know

Information, Inspiration and Support for Women Entrepreneurs

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Today’s Woman Entrepreneur - Dr. Susan L. Reid

January 18th, 2008 by Liz Fuller

susanreid.jpgLast Saturday, I reviewed Dr. Susan Reid’s book Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. I enjoyed reading the book so much, that I asked Susan to let me interview her about her book and about the process of writing a book and getting it published.

Besides being an author, Susan is a fascinating woman entrepreneur. She runs her own business called Alkamae which specializes in branding, niche clarity and Law of Attraction based marketing for Women Entrepreneurs.

Interested in winning a free copy of Susan’s book?  Read the details that follow her interview to find out how you can get a free copy of the book directly from Susan.

But first, here’s her story.  

Tell me about the title of your book - the Inner Samurai.

The use of Inner Samurai in the title of my book may seem a bit strange for a women’s business book. After all, when most of us think of samurai, we think of the Japanese male warriors and their outward expression of themselves as warriors — assassins for hire.

Though what is often missed is the tremendous amount of inner work that the samurai did long before he picked up a sword.

The inner work is the key. Women (men, too) have been taught to gather information from the outside — from books, magazines, experts — and take action from an outside perspective. They are taught to ignore their inner knowing, to ignore their inner wisdom and take action on their inner vision — what I call, your Inner Samurai.

Everything you ever need to know is within you. The secrets of the universe are accessed from within. Imprinted within, not from without.

No amount of outside knowledge will sustain or nourish women — not long-term. Yes, of course, use whatever knowledge you have but see its limitations. Knowledge alone does not suffice; it has no heart because it is disconnected from your Inner Samurai. Women know this, but they often don’t act on that knowing.

I wrote this book to help women get in touch with their inner voice and learn how to take inspired action from this place of inner knowing. To build their business from the inside out. From a place of strength. From a strength that is resolute, flexible, clear, and free of doubt.

Susan, that inner knowing really resonates with the philosophy of this blog that WE know more than WE believe we do.

In addition to the idea of empowering your intuition by labeling it the “inner samurai” three concepts in your book just really jumped out at me.

Can you speak to those, how the following concepts  tie together and how they fit your theme?

  • polymaths
  • accidental pren-hers
  • the deliciousness of wanting more

Discovering Your Inner Samurai was written with the Accidental Pren-her in mind who has already lived a rich and full life. Someone who has accumulated many years of experiences, acquired an extensive skill-set, and been around. Often, this makes them polymathic.

However, their multiple streams of passion, of interest, have often been viewed as a hindrance, a detriment to their success. Then, when they experience the life-changing activating event that rocks their word and catapults them into considering starting up a business, they find themselves wanting more.

They want more for themselves. They want more for their family. They want to show up differently in the world . . . though they often don’t know where to begin or the first steps to take.

What I do as a business coach is help women take that journey from Accidental Pren-her to entrepreneurial woman. I partner with them along their journey. Together, we look at all their life, putting a positive spin on their polymathic accumulation of breadth and depth experience, focus this into the one thing they are most passionate about, and then launch them into their world in the business of their choice.

What do you want women to take away from reading your book?

That they can do it. That they can turn their accident into an accident by design. That they can have the life they have always wanted to live and do it on their own terms. Most of all, that their inner guidance system, their Inner Samurai, can be trusted, depended upon, and the source of their greatest strength and power.

And from this knowing, that they can build their business from the inside out that will bring them the income they want, the satisfaction they crave, and fulfill them in ways they previously had not thought possible. In short, I want them to be happy.
 
That’s very inspiring! Now, let’s talk a little about actually writing the book itself.

What motivated you to write this book?

My Inner Samurai. And the success of my clients.

I wanted women to know that there is another approach to starting up and growing businesses that was based on a different model. That was based on tapping into inner knowing, that was guided by heart and complimented by head, rather than the other way around — One that was propelled from their inner voice, rather than the voice inside their head.

How long did it take you to write it?

In actuality, all my life. As it is a culmination of my life experience.

In practicalities, the first draft took 45 days. I call that my dump. I was so ready to write and had been wanting to write a book for so long, that when I actually sat down to write, I couldn’t stop. It just had to come out.

After that, I secured WME Books as my publisher, then sat on my draft for 6 months. During that time, I had to finish grieving the recent passing of my parents. I needed time to go inward again, to turn my dross into gold. Then, from March 2006 until August 2006, I wrote just about every day, sending off chapters to Yvonne and my editor to look at. Most of the first draft didn’t make it into the book.
 
However, the inner voice and essence of the first draft did.
 
Who are you hoping to reach with your book?

Entrepreneurial women starting up or growing their business.

Accidental Pren-hers

Women wanting to build a business from the inside out, from a place they intuitively know

Entrepreneurial men connected to their heart.

How did you find a publisher?

Yvonne DiVita from WME Books was a guest on a teleclass I was attending. I knew, immediately — Inner Samurai knowing — that she was the one for me. I took inspired action. We visited. I sent her a sample chapter, and the rest, as they say, is history.

What is the biggest challenge you faced in writing your book and how did you overcome it?

Speaking my truth. This book was my coming out. My coming out onto the world stage about who I am and what I am about.

I didn’t over come it. I reached for what I wanted beyond my fear.

I stayed connected to my inner knowing, stayed aligned with my Inner Samurai, and kept walking.

What has been the best unexpected thing that has happened to you due to the book?

That people, some I don’t even know who, for whatever reason, purchased multiple copies of my book and feel spontaneously pulsed to just give my book to someone else. Then, that person emails me saying how perfect this book is for them, how right the timing is, all the while sharing the story of how they came to be in possession of my book.

I love hearing Inner Samurai stories and seeing what happens when people follow and trust their Inner Samurai knowing.

What do you wish you had known when you started?

How amazingly delicious this experience of writing a book would be for me — then again, no one could have told me that . . . it was something I had to experience for myself.

What advice do you have for other women hoping to write and publish a book?

Go for it. Trust your process — whatever it may be.

That your first draft may be more of a dump then an actual draft, and to allow your subsequent drafts to unfold naturally, even if it means most of your first draft is jettisoned in the process.

That your book is not about you. It’s about the people who will be reading your book. So, find a way to have your target market in the room with you when you write.
Write as if you are talking to them, sharing with them, and bringing things to life in your book that is of value and interest to them.

Go inward for guidance and outward for support.

Just shut up and write. Enough with the excuses.

————-

And now, to help reach more Women Entrepreneurs,  Susan has been kind enough to share a copy of her book Discovering Your Inner Samurai with 1 lucky reader of MoreThanWEKnow.

How can you win a copy? Answer 1 question in the comments, and I’ll pick a winner at random on Friday January 25th, 2008.

Here’s the question:

What motivated you to start your own business, or is motivating you to want to start one?

Just leave your answer in the comments by 5 PM Pacific time on Friday January 25th, 2008. I’ll pick the winner at random, and announce it next Sunday, January 27th. Winner will need to provide a valid mailing address (it’s a book, not a gift certificate) and I reserve the right to select the winner by random number using the integer generator (first in the list) from Random.org

Disclaimer: The winner of the Discover Your Inner Samurai book giveaway will be selected from the comments submitted by 5 PM pacific  time on January 25th, 2008 by Liz Fuller, whose decision is final in all matters relating to this book giveaway. Of course, your odds of winning depend on the total number of eligible comments received. The Winner will be notified by the email address provided with the comment. Upon initial notification and verification, the Winner’s copy of the book will be shipped to the address provided by the Winner following notification. Approximate value of book is $24.95. No warranties are expressed or implied. Void where prohibited. 

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This entry was posted on Friday, January 18th, 2008 at 12:33 pm and is filed under interviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

15 responses about “Today’s Woman Entrepreneur - Dr. Susan L. Reid”

  1. Susan Reid of "Discovering Your Inner Samurai" said:

    Liz, what a great question for the book contest give-away. Putting into words what it is that is motivating us to start a business, or what had motivated us to start one in the first place will be a very powerful experience, both for the reader and the writer.

    Thank you for interviewing me and helping me get the word out about my book.

  2. Richard McLaughlin said:

    Liz, good idea for a future book. James Brausch told me to ask people for their questions and collect the questions that most people could not answer for a book. Your results give you great iformation for future blog entries, articels and eventually a new book.

    I look forward to reading your book, my partner is goign to win, with the most interesting story.

  3. Yvonne DiVita said:

    The best thing about being a publisher is how much I learn from my authors. Susan taught me so much about myself, about my Inner Samurai, and about how to achieve success, I feel honored that she chose WME to publish her book.

    I recommend the concept to everyone, and not because I’m the publisher. I recommend it because it’s so valuable in a world that is often less than tranquil. Within your Inner Samurai there is peace, knowing, and warmth. Susan helps you uncover that…let 2008 be the year you learn more about YOUR Inner Samurai, no matter what gender you are or what issues you have in your life.

  4. Carol McCelland said:

    What a wonderful interview. As a several time author (The Seasons of Change and Your Dream Career For Dummies), I totally relate to Susan’s story about the birth of her book. Since I started writing in 1992, I’ve always tapped into my inner samurai to write and edit. That first draft to final product! What an experience. Although it’s hard, I finally learned that the editor’s job is to make a book the best it can be…even when you don’t like what they have to say! The key to success is to listen to their comments and adjust…while listening to your inner samurai. On occasion I’ve had to hold firm on elements of my book even when the editor didn’t want them in the book had a different vision. I had to choose those moments carefully and be prepared to share my rationale as calmly and clearly as I could. It’s an amazing process of clarifying and distilling. All the best with your book, Susan.

  5. Jina Daigle MS, LPC said:

    Hello to Liz and Susan.
    In reading through the interview, I was unable to contain a smile. As Susan spoke of the inner pulse of wanting to give a book to someone, I had to write to share my experience. A while back, a friend of mine sent out emails to various people asking for support for her sister who was a recovering addict. She had slid back into old habits, had some legal issues pending, and was out of a job, a car, and hope. I immediately ordered a book for her (though it would be a while before they were ready to shipped)based on nothing other than a strong desire to do so that I decided to trust. A recent report from my friend told me that my inner knowing was right on target. Her sister reported that she had received the book in perfect timing. She had moved in with her mother, had begun to get her life back together, and declared that the book spoke to her and inspired her and gave her hope again. At this moment she is engaged in a new job that she loves and is gaining momentum as she moves forward. We can celebrate successes in our own lives and those in our sisters as we all make our way on this life journey. A big “thank you” to Susan for the inspiration she so lovingly gives through the testimony of her life that she shares so freely in her wonderful book. May everyone be so inspired on their journey!!

  6. Dana at Nine Tomatoes said:

    I was inspired to start my own business when I spontaneously discovered a piece of my heart that I wanted to share with the world. Susan was instrumental in helping me extract that uniqueness and turn it into a viable business. Thank you Susan!

  7. Carnival Tour - More Than WE Know - Information, Inspiration and Support for Women Entrepreneurs said:

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  8. And the winner is… said:

    […] of Dr. Susan Reid’s book, you can pick up a copy of the book, or try to win a copy over at More Than WE Know. Liz put together an awesome interview with Susan, so you can learn more about Susan AND win a […]

  9. Malena Kaplan said:

    Thank you for writting such a fantastic book Susan. “You’re Brilliant!” Liz, what a wonderful site. I look forward to reading through your newsletter.

  10. Carol Satterlee said:

    First of all, great interview Susan. Your answers represent you so well. You are a master at guiding others to believe in themselves, their capabilities and their dreams. That I do get from you.

    Now to answer the question: What motivated me to start my business? For some, our darkest moments become our defining moments. In my own family crisis of learning of our daughter’s eating disorder, I found myself, as a mother first, in great pain and helplessness. My now coaching partner, Lisa, guided me in ways I will forever be grateful. She coached me thru such difficult and emotional times. She was there in my darkest days, there to point out the “light”, the “gifts” that I just could not see. Family on the Edge was created from our own personal family crises (yes, Lisa was experiencing hers as well) and the passion we have to reach out and support others in time of need. And honestly, with the belief that we can choose to “turn heartbreak into new beginnings”. In our own personal crises, we are proof of that.

  11. Susan L Reid of "Discovering Your Inner Samurai" said:

    Yvonne, I’m just going to luv’ on you a bit. I loved working with Yvonne and credit her with teaching me how to write creative non-fiction. Yvonne took a personal interest in my book and me as a writer. Coming from an academic background, the only voice I knew how to write in was a scholarly voice. Yvonne changed all that, and connected me to my Inner Samurai voice. You’re the best!

  12. Susan L Reid of "Discovering Your Inner Samurai" said:

    I am so grateful to have had Carol Mac in my life when I was writing my book. Her been there, done that perspective after writing several books of her own, was so nice to have. Her success as an author and a business woman is staggering. Check out what she’s doing at www.greencareercentral.com when you get a chance.

  13. Susan L Reid of "Discovering Your Inner Samurai" said:

    Jina, I love your Inner Samurai inspired story! I so honor that you trusted your inner knower and ordered a book for your friend’s sister, knowing that it was the Inner Samurai “right” thing to do. This is one of your many gifts, dear friend.

  14. Susan L Reid of "Discovering Your Inner Samurai" said:

    And to see Dana’s amazing heart, head on over to www.ninetomatoes.com You’ll resonate with it, immediately!

  15. Inner Samurai - Last Day to Win Free Book - More Than WE Know - Information, Inspiration and Support for Women Entrepreneurs said:

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