Comments on: Why Your Business Might Not Benefit from a Blog

By: Liz Fuller

Liz Fuller — Thu, 14 Feb 2008 14:15:35 +0000

Hi Jim

I agree - most businesses should take a look at blogging as a potential marketing and customer relationship tool. While it is not for everyone it’s low cost and ease of implementation makes it pretty attractive.

I checked out your site and there are a lot of interesting books! Can’t wait to find a few.

I also see book publishers leveraging other bloggers to promote their books and share the word about them - as I have done on multiple occasions for books I’ve read and believe in.

Liz

By: Jim Ewan

Jim Ewan — Thu, 14 Feb 2008 11:58:20 +0000

I use a blog in one small area of my business - to post business book reviews. I did find the hassle caught up with me and I went doemant for almost a year, but I’m now back in the swing and it really odesn’t take much time (especially if, like me, you’re producing the same stuff for a publisher! Non-blogging areas (at present) include business speaking, article writing and marketing consultancy. I think all of these will eventually benefirt from blogging and, while I acknowledge the points made, I do think everyone should at least consider whethwer blogging can help their business.
A guy called Andy Wibbels has written a very good book called ‘Blog Wild!’that may be helpful. It’s published by Nicholas Brealey in the UK and (I think) by Portfolio in the USA

By: Laura

Laura — Sat, 02 Feb 2008 10:08:44 +0000

Excellent points!

By: Liz Fuller

Liz Fuller — Mon, 28 Jan 2008 12:46:52 +0000

Hi Yvonne

Thanks for those stats - I’ll be writing more this week about the power of blogging. I admit it might not be for everyone, but with only 5% of small businesses blogging - I think it can be for more than are currently using it. And as you said, whether or not you write a blog - participating in other people’s blogs helps you network and be aware of what’s going on in your field.

Thanks for stopping by!

By: Yvonne DiVita

Yvonne DiVita — Mon, 28 Jan 2008 12:31:38 +0000

I heartily agree that blogging is not for everyone. Monitoring the blogosphere is a definite must, however. So, reading blogs about or in your field of interest is crucial.

To the time issue - I write in several blogs, and run a business, and meet with clients and serve on two local boards. How do I find the time? I prepare…

Blogging doesn’t have to take so much time it interferes with everything else you do. It should be PART of your regular marketing and communications. Sometimes, working that out takes a few months, but… it’s well worth it. More than 70% of my business comes via the blogosphere.

By: Liz Fuller

Liz Fuller — Sun, 27 Jan 2008 13:31:30 +0000

Hi Jason

Congratulations on the three month milestone - most blogs don’t make it that long - so it is a big accomplishment!

I find your nursing home idea an interesting one - (and I think I’d like to write about it in our challenge at BusinessandBlogging.com) While the residents of the nursing home might not be interested in reading the blog, the family members might be very interested in it! I know many nursing homes send out newsletters to family and friends, this would be a good alternative/addition.

hmmmm….Thanks for the suggestion!

Liz

By: Thriveal

Thriveal — Sun, 27 Jan 2008 02:53:22 +0000

Blogging does take tremendous amounts of time… and that is an understatement. But I’m coming up on my three month blogging anniversary on January 27th (Boo yawh!!)

Possibly another big reason NOT to blog is that your potential clientele/readers don’t or can’t read blogs. For example, you might operate a nursing home, and your occupants are not interested in blogs.

Thanks, Jason M. Blumer