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Information, Inspiration and Support for Women Entrepreneurs

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Archive for January, 2008

Why Your Business Might Benefit from a Blog

January 23rd, 2008 by Liz Fuller

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As many of you know,  Laura Spencer and I co-author another blog, BusinessandBlogging. Lately we’ve found ourselves having a lot of discussions with readers and other bloggers about whether or not most small businesses would benefit from a blog

It’s been rather lively. Another blogger has taken a pretty strong stance that most small businesses don’t need a blog, which is also what some blogging experts also say.  On the other hand, I maintain that blogging  is a low-cost marketing tool with a high potential for return.  In my opinion all businesses should at least consider it as part of their overall marketing strategy.

I thought I would share some of this discussion with you, as you might find it beneficial in deciding your marketing strategy for 2008.

So, for a start, I’d like to explain some of the reasons you might want your own blog:

  • It’s a quick and low-cost way to begin a presence on the internet
  • It helps to establish you as an expert
  • As a consultant it demonstrates some of your skills
  • It brings people “behind the scenes” of your business, making them feel connected
  • It builds a relationship with potential clients
  • It is a great networking tool both online and offline
  • It is a great icebreaker
  • It helps you to find your voice and unique selling proposition
  • It can get your site greater SEO (Search Engine Optimization)
  • It’s more dynamic than a static website

What other benefits do you see? Which would you like to know more about? Let me know.

In my next post, I’ll discuss some of the reasons why you wouldn’t want a blog.

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Category: blogging | 3 Comments »

Make the Best Use of Your Time Now!

January 21st, 2008 by Liz Fuller

75735_office.jpg Last week I mentioned that I was going to take a look at the bottom of my to do list for the things that get carried over day after day to see what they said about my challenges with time management. 

I determined that I wasn’t deleting them because they were things that were actually important. But then, again, I wasn’t doing them because they didn’t have a looming deadline. 

I knew that I would do them when they became urgent. But in the meantime, I was feeling burdened every day having them hanging over my head.  

In reality I had two options to stop carrying them around every day. 

1) I could have taken them off my list until they became urgent, at which point I would add them and do them. 

2) I could go ahead and do them now, before they became urgent and get them off my list.

I chose option two and completed a little over half of my list last week.

And I realized something - not only did it feel good to get these things done before they became urgent, it also reminded me that this is where I want to spend more of my time this year.

Steven Covey in his book The 7 Habits of Highly Effective People categorizes tasks into four quadrants based on whether they are important or urgent.

And guess what? Most of us spend a lot of our time on the urgent items, whether they are important or not. 

Examples of urgent and important - meeting a work deadline, handling a crisis.   

Example of urgent and not important - some text messaging,  email, phonecalls, and other interruptions.

When we are not working on the urgent stuff, guess where we spend the rest of our time?

Most likely on the items that are Not urgent and Not important - surfing the internet, responding to unimportant email or phone calls, redesigning our business cards, etc.

Where we are least likely to spend our time is on the items that are important but not urgent. 

Why?

Most likely because they are hard, complicated, unclear or stressful. We want to do a good job on them. We are not sure how to start. We are not convinced we are up to the task. 

So, we put them off.

Because we can.

When do we do them?

When they have managed to migrate up the list and have become urgent.

Then we jump in and do them. If we don’t know exactly how, we make it up, because afterall we’re under a deadline and it can’t be helped. If we don’t do them as well as we should, we overlook it, because there’s no time to do a better job.

What types of things fall in the category of important but not urgent?

  • designing a new seminar or product
  • networking with new clients
  • following up on current contacts
  • tracking our finances
  • taking care of our health
  • spending time with our family
  • catching up with our friends

I’ll write more about this topic next week. But in the meantime, take a look at your list - is it upside down?

Are the really important things hanging around at the bottom until they become urgent?

What’s on the bottom of your list that you could be doing right now??

Category: goal setting | 5 Comments »

Carnival Tour

January 20th, 2008 by Liz Fuller

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Ready for this week’s Carnival Tour??

At the top of the list is  The Carnival of the Capitalists with an extensive collection of articles - including links to those that didn’t make the cut! 

Of particular import to Women Entrepreneurs is Jim Logan’s article 7 tips to boost profits before you close the box. These tips apply to both retail and service providers, who want to increase their profits at the point of sale. 

The E-3 Carnival of Success Principles has several inspiring posts.

Tim Gary’s article How to Make Time Out of Thin Air will resonate with any Woman Entrepreneur trying to manage a complicated work and personal life (that would pretty much be All of us!!!)

The always interesting Carnival of Small Business Issues - Edition 33 is hosted this week by Atlantic Canada’s Small Business Blog.

Women Entrepreneurs who are Service Providers, will find Carol Bentley’s article especially empowering:  Does Your Business Pass the “Charlie the Plumber” test… 

Thanks for joining this week’s tour!

Reminder:  Win a Free Book!!  Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success, by writing a comment on yesterday’s interview with author Susan Reid.   Winner will be announced next Saturday, January 26th.

Category: carnivals | 3 Comments »

Today’s Woman Entrepreneur - Dr. Susan L. Reid

January 18th, 2008 by Liz Fuller

susanreid.jpgLast Saturday, I reviewed Dr. Susan Reid’s book Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. I enjoyed reading the book so much, that I asked Susan to let me interview her about her book and about the process of writing a book and getting it published.

Besides being an author, Susan is a fascinating woman entrepreneur. She runs her own business called Alkamae which specializes in branding, niche clarity and Law of Attraction based marketing for Women Entrepreneurs.

Interested in winning a free copy of Susan’s book?  Read the details that follow her interview to find out how you can get a free copy of the book directly from Susan.

But first, here’s her story.  

Tell me about the title of your book - the Inner Samurai.

The use of Inner Samurai in the title of my book may seem a bit strange for a women’s business book. After all, when most of us think of samurai, we think of the Japanese male warriors and their outward expression of themselves as warriors — assassins for hire.

Though what is often missed is the tremendous amount of inner work that the samurai did long before he picked up a sword.

The inner work is the key. Women (men, too) have been taught to gather information from the outside — from books, magazines, experts — and take action from an outside perspective. They are taught to ignore their inner knowing, to ignore their inner wisdom and take action on their inner vision — what I call, your Inner Samurai.

Everything you ever need to know is within you. The secrets of the universe are accessed from within. Imprinted within, not from without.

No amount of outside knowledge will sustain or nourish women — not long-term. Yes, of course, use whatever knowledge you have but see its limitations. Knowledge alone does not suffice; it has no heart because it is disconnected from your Inner Samurai. Women know this, but they often don’t act on that knowing.

I wrote this book to help women get in touch with their inner voice and learn how to take inspired action from this place of inner knowing. To build their business from the inside out. From a place of strength. From a strength that is resolute, flexible, clear, and free of doubt.

Susan, that inner knowing really resonates with the philosophy of this blog that WE know more than WE believe we do.

In addition to the idea of empowering your intuition by labeling it the “inner samurai” three concepts in your book just really jumped out at me.

Can you speak to those, how the following concepts  tie together and how they fit your theme?

  • polymaths
  • accidental pren-hers
  • the deliciousness of wanting more

Discovering Your Inner Samurai was written with the Accidental Pren-her in mind who has already lived a rich and full life. Someone who has accumulated many years of experiences, acquired an extensive skill-set, and been around. Often, this makes them polymathic.

However, their multiple streams of passion, of interest, have often been viewed as a hindrance, a detriment to their success. Then, when they experience the life-changing activating event that rocks their word and catapults them into considering starting up a business, they find themselves wanting more.

They want more for themselves. They want more for their family. They want to show up differently in the world . . . though they often don’t know where to begin or the first steps to take.

What I do as a business coach is help women take that journey from Accidental Pren-her to entrepreneurial woman. I partner with them along their journey. Together, we look at all their life, putting a positive spin on their polymathic accumulation of breadth and depth experience, focus this into the one thing they are most passionate about, and then launch them into their world in the business of their choice.

What do you want women to take away from reading your book?

That they can do it. That they can turn their accident into an accident by design. That they can have the life they have always wanted to live and do it on their own terms. Most of all, that their inner guidance system, their Inner Samurai, can be trusted, depended upon, and the source of their greatest strength and power.

And from this knowing, that they can build their business from the inside out that will bring them the income they want, the satisfaction they crave, and fulfill them in ways they previously had not thought possible. In short, I want them to be happy.
 
That’s very inspiring! Now, let’s talk a little about actually writing the book itself.

What motivated you to write this book?

My Inner Samurai. And the success of my clients.

I wanted women to know that there is another approach to starting up and growing businesses that was based on a different model. That was based on tapping into inner knowing, that was guided by heart and complimented by head, rather than the other way around — One that was propelled from their inner voice, rather than the voice inside their head.

How long did it take you to write it?

In actuality, all my life. As it is a culmination of my life experience.

In practicalities, the first draft took 45 days. I call that my dump. I was so ready to write and had been wanting to write a book for so long, that when I actually sat down to write, I couldn’t stop. It just had to come out.

After that, I secured WME Books as my publisher, then sat on my draft for 6 months. During that time, I had to finish grieving the recent passing of my parents. I needed time to go inward again, to turn my dross into gold. Then, from March 2006 until August 2006, I wrote just about every day, sending off chapters to Yvonne and my editor to look at. Most of the first draft didn’t make it into the book.
 
However, the inner voice and essence of the first draft did.
 
Who are you hoping to reach with your book?

Entrepreneurial women starting up or growing their business.

Accidental Pren-hers

Women wanting to build a business from the inside out, from a place they intuitively know

Entrepreneurial men connected to their heart.

How did you find a publisher?

Yvonne DiVita from WME Books was a guest on a teleclass I was attending. I knew, immediately — Inner Samurai knowing — that she was the one for me. I took inspired action. We visited. I sent her a sample chapter, and the rest, as they say, is history.

What is the biggest challenge you faced in writing your book and how did you overcome it?

Speaking my truth. This book was my coming out. My coming out onto the world stage about who I am and what I am about.

I didn’t over come it. I reached for what I wanted beyond my fear.

I stayed connected to my inner knowing, stayed aligned with my Inner Samurai, and kept walking.

What has been the best unexpected thing that has happened to you due to the book?

That people, some I don’t even know who, for whatever reason, purchased multiple copies of my book and feel spontaneously pulsed to just give my book to someone else. Then, that person emails me saying how perfect this book is for them, how right the timing is, all the while sharing the story of how they came to be in possession of my book.

I love hearing Inner Samurai stories and seeing what happens when people follow and trust their Inner Samurai knowing.

What do you wish you had known when you started?

How amazingly delicious this experience of writing a book would be for me — then again, no one could have told me that . . . it was something I had to experience for myself.

What advice do you have for other women hoping to write and publish a book?

Go for it. Trust your process — whatever it may be.

That your first draft may be more of a dump then an actual draft, and to allow your subsequent drafts to unfold naturally, even if it means most of your first draft is jettisoned in the process.

That your book is not about you. It’s about the people who will be reading your book. So, find a way to have your target market in the room with you when you write.
Write as if you are talking to them, sharing with them, and bringing things to life in your book that is of value and interest to them.

Go inward for guidance and outward for support.

Just shut up and write. Enough with the excuses.

————-

And now, to help reach more Women Entrepreneurs,  Susan has been kind enough to share a copy of her book Discovering Your Inner Samurai with 1 lucky reader of MoreThanWEKnow.

How can you win a copy? Answer 1 question in the comments, and I’ll pick a winner at random on Friday January 25th, 2008.

Here’s the question:

What motivated you to start your own business, or is motivating you to want to start one?

Just leave your answer in the comments by 5 PM Pacific time on Friday January 25th, 2008. I’ll pick the winner at random, and announce it next Sunday, January 27th. Winner will need to provide a valid mailing address (it’s a book, not a gift certificate) and I reserve the right to select the winner by random number using the integer generator (first in the list) from Random.org

Disclaimer: The winner of the Discover Your Inner Samurai book giveaway will be selected from the comments submitted by 5 PM pacific  time on January 25th, 2008 by Liz Fuller, whose decision is final in all matters relating to this book giveaway. Of course, your odds of winning depend on the total number of eligible comments received. The Winner will be notified by the email address provided with the comment. Upon initial notification and verification, the Winner’s copy of the book will be shipped to the address provided by the Winner following notification. Approximate value of book is $24.95. No warranties are expressed or implied. Void where prohibited. 

Category: interviews | 15 Comments »

Does Your Business Reflect the Care You Give It?

January 17th, 2008 by Liz Fuller

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“Remember that children, marriages and flower beds reflect the kind of care they get.” 

                                     - H J Brown

I read this quote today and thought - if it were up to me, I would amend it to read,

“Remember that children, marriages, flower beds, and small businesses reflect the kind of care they get.” 

What does the state of your small business say about the amount of care you are giving it?

  • Are you happy with the return you are getting for your time?
  • Is your business continuing to grow at a steady pace or do you feel like you are stagnating?
  • Are you spending as much time as you would like planning for the future as you are solving the crises of today?
  • Are you finding yourself continually having new challenges or are you struggling with the same problems week after week and month after month?

What one thing could you do to increase your customers and your revenue? If you’re not doing it, why not? And how could you get started today, right now,  to move yourself forward?

Remember: No one will ever create the business that is in you to create - take care to let it reflect the very best of you.

Category: motivation | 2 Comments »